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Ethan’s “Cute Cat Theory” relates to the notion that most web (and mobile phone) users access online content for entertainment purposes, e.g., to look at pictures of cute cats. If repressive regimes block access to socially entertaining sites like Flickr, YouTube, Facebook, etc, this may backfire by possibly politicizing a large user base that until then was largely apolitical. In his recent talk at the Share Conference, Sami Gharbia described a related dynamic. The regime’s decision to block social media sites drove a large number of new users to Facebook as this remained one of the only non-censored social networking platforms available to Tunisians. This in turn made it near impossible for the regime to shut access to Facebook without serious blowback.